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Search Engine Optimization (SEO)

This is a service aimed at making your pages more search friendly for various search engines. Majority of traffic comes thru this channel and it is important to be as efficient as you can to stay competitive.

Installation, configuration and explanation of Google Analytics
Helping you understand how to generate new content specific to the target audience/customer
Provide a HTML Code clean-up of an existing site to ensure that it works properly with the latest validation, such as:
- DOCTYPES
- ALT Tags
- META Keywords / Descriptions
- Proper XHTML Compliance
- CSS Elements to replace complicated depreciated coding practices
- RSS Feeds
- Google Webmaster Toolkit
- Create / Modify Google Maps Entry for your business
- Discuss various Social Media Audience and if they fit the profile of your end user
- Properly move your site from an old domain name to a new domain name
- Sitemap submission / generation

Design, Layout and Template Creation

Create a design from scratch based on elements you like/dislike from competing sites
Customization of a purchased template
Provide a design for you and have a third party do the programming
Understanding differences between print/web design and the internet's strengths / weaknesses

Server Configuration, Hosting, Database Configuration

Help you find a hosting provider that can handle your needs
Help understand all the technical details related to starting your site
Knowing the difference between various server choices: Windows vs. Linux, Dedicated vs. Shared Hosting
Understanding if you need a static web site vs. a more complicated database driven site
How to properly setup server permissions, software and DNS

Programming and Database Implementation

Experience with Microsoft ASP.NET Framework (C#) as well as Microsoft SQL
Experience with PHP and MySQL
XHTML and XML
Validation / Compliance with W3C
Mobile accessibility for all of the latest mobile devices
Payment Gateways for E-Commerce transactions: Authorize.net, PayPal, Google Checkout
Develop custom scripts to complete redundant tasks; ie. Unique SKU# based on all Size, Color, Style Combinations

Content Management, E-Commerce and Blog System

Knowing when a Content Management System is right for your business
Knowing possibilities/limitations and providing clear expectations for an E-Commerce web site
How to write content for new mediums, blogging and targeting customers interests